ABOUT DAVID KEESEE
DAVID KEESEE is a sales coach, speaker, and author whose life's work rests on a single conviction: skills trump talent. Over two decades in professional sales, he has trained more than 40,000 people from the stage and coached over 4,000 of them one-on-one — producing hundreds of documented client transformations, including agents who went from $30,000 a year in commissions to six figures in the bank inside of two months.
He is the bestselling author of Find a Way and the creator of The Cheat Code — the method behind his coaching, built to turn selling from a personality trait into a repeatable, teachable craft. His keynotes, private coaching, and cohort programs have carried that method to real estate agents, lenders, and sales professionals across the country, and Find a Way has grown from a book title into a movement with a simple premise: the people winning aren't more gifted than you. They're more practiced.
Keesee's education in fundamentals didn't begin in a classroom. It began in professional baseball, where he watched naturally gifted players wash out and ordinary ones build long careers on nothing but preparation. He carried that lesson into sales, rose to Director of Sales at one of the largest coaching organizations in real estate — leading training for tens of thousands of agents — and then walked away at the top to build his own multi-million-dollar coaching practice, alone, from scratch.
After years of teaching tactics, Keesee felt a shift in his own thinking. An industry that once sold effort had become addicted to tools, and every new platform promised to replace the work rather than sharpen it. "Tools depreciate. Skill compounds," he says. "Everybody has the same software now. The only edge left is what you can actually do — the conversation, the follow-up, the craft of selling. That's the part nobody can download."
His message is that ability is built, not born. "Find a Way" isn't a slogan on a wall — it's a skill, and like any skill it responds to reps, coaching, and honest feedback. What Keesee argues has gone missing from adult life is not information but practice: athletes get a coach and a practice field, while working professionals get another course they never finish. He built his business to give them the thing athletes take for granted — someone watching, correcting, and demanding another rep.
Today, Keesee writes, speaks, and coaches from his home in Fort Lauderdale, Florida, where he takes on a deliberately small number of private clients, spends as much time on the golf course as the calendar allows, and keeps chasing the same thing he chased in the batter's box: the next rep, done a little better than the last.
Find a way.
