3 ways to recession proof your businessMar 26, 2023
With the changing economy, a lot of people are freaking out.
We've got high-interest rates, low inventory, companies struggling and being squeezed and the competition just continuing to rise.
So what should you be doing if you want to continue to grow your business in this environment?
Well, here's what we know won't work.
Worry, doubt, complaining, or spinning your wheels and overthinking.
What there is to do, is get focused.
Do the right things that are going to help you grow your business.
What are those things?
I'm glad you asked.
Here's what I'm having many of my personal coaching clients focus on right now in their businesses to yield such amazing results...regardless of the market conditions.
3 things you should focus on right now
1. LEAD FOLLOW-UP! If you were in one of my private coaching programs, this is the first place I would go with you to get a quick surge of GCI in your business. Go back through all your old leads and new leads and start moving people down the line in your pipeline.
As one of my clients said the other day:
"The hottest leads right now seem to be old leads that are now turning ready!"
2. Are your Center of Influence systems dialed and are you following them?
If not, get those dialed first. Stop looking for new business if you're not already taking care of your tribe. And just so you know, this is the #1 place business is coming from in this tough market!
3. Is your marketing aligned and landing with your marketplace? One of the worst things you can do for your business is "rip off and duplicate". Work on bringing more of YOU to the market. Show up consistently, BE YOU, and don't worry so much about outcomes.
Where do you need to level up?
Where do you need to be more aligned with your goals?
Where are you telling yourself stories that you can't do it because ____?
Let's start to change those stories!
Let's start to get into action on the things that matter!
And let's find a way regardless of the conditions my friend!
Until we connect again...Go out there and relentlessly pursue what you are committed to!
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